Social Media Experts at Gishmo

Social Media Experts at Gishmo https://social.media.gishmo.com Social media done for you so you can operate. Mon, 23 Nov 2020 02:46:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Social Media Guide https://social.media.gishmo.com/agency-services-social-media-guide/ Mon, 02 Nov 2020 22:25:21 +0000 https://social.media.gishmo.com/?p=268

Smart Way To Make Facebook Posts to Your Page - Mortgage Loan Example

In the video below I will show you how to use a open source (100% free) RSS reader application to source content to post on your Facebook page. You download the application and run it on your computer. What it does is reads RSS feeds which are lists of recent posts from the target source. So when you are ready to make a social media post you open up the app which is called QuietRSS. You browse the feeds that you have loaded looking for an article you want to share on your page.

This only requires proper setup in a few areas. For one the app has a build in browser so you can follow the app’s link to the article and check it out in detail. That can be useful to ensure it is something you want to share. The publisher of the feed controls how their feed and one source may load the full article in the feed while another may only have the headline while another will pull in the first X number of words.

To post on your page you need to set QuiteRSS to use your computer default browser. Then you need to be logged into the social media application on that browser and voila… easy to post.

In the posting process you can add your own comment before the post which I highly suggest you do. Make it personal. Add an insight why you thought this article was relevant to your visitors. The term for this type of content is syndicated content. You basically share something you think will be helpful and add your two cents.

Check out this demo by Kurt, a marketing guy and where I got this idea. He uses marketing content of course. You will loaded feeds related to your specific niche. They are easy to find. Just Google something like “best RSS feeds <your industry>.” In this video Kurt posts an image from NASA to his facebook page. He left our the personal intro for brevity in the demo but I’ll show you that if you reach out and I’ll provide you with a reader preloaded with mortgage loan related feeds. You cool with that? Hit me up here.

]]> Why Your Company Needs Social Media https://social.media.gishmo.com/why-your-company-needs-social-media/ Sun, 14 Apr 2019 06:14:19 +0000 https://social.media.gishmo.com/?p=1

As a business, you cannot afford to scrimp when it comes to investing in your professional, social media presence. After all, you are getting the opportunity to put your best foot forward online so why not make the most of it? A well designed and maintained social media platform can act as a sort of resume for your business, highlighting what you stand for and why the customer wants to do business with you, rather than your competition. In this day and age most people will look for your business on social media, making a decision as to whether or not to do business with you, before visiting your business website. This means that, in order to gain new customers, your social media platforms need to be engaging, professional and reflective of your most compelling strengths. In order to accomplish this, it is crucial to have the right kind of cutting edge presence throughout all major social media platforms including Facebook, Instagram and Twitter. Your goal as a business should be to create a powerful social media presence designed to reach out and touch those looking for the services you have to offer, compelling them to select you ahead of all the rest.

The good news is that you have full control over the content that will be shared and you can build your social media presence in a way that highlights your strengths and focuses on your own specialized pitch. What sets you apart from your competition? How do you want to connect with your customer base? The way you articulate your business values through professional social media will define how well customers respond to what you have to offer. You can control what people will see as the first impression of your company.

Another powerful aspect of social media is that your current customers, who love you, can share your content and express their appreciation for your great service through any social media platform. Social media makes it easy for customers to share your business with their friends and associates. This kind of virtual recommendation is essential for staying alive in this competitive market. Think about how powerful it is to be referred by your current customers to those who are looking for what you have to offer right now. The power of social media in this regard has had a huge impact on the success or failure of many businesses. No matter the niche market you serve, social media has the greatest impact when it comes to bringing like-minded people together to share professional recommendations. In fact, Facebook even has a specific status now that can be selected by users that states, “Looking for recommendations.” This option is used quite often by those who have moved into a new area and are looking for new recommendations for common needs such as a Dentist, Pediatrician or Pet Groomer.

In the end, social media is also a great place to receive feedback from your customers that is both positive and negative. As you engage with your customer base through social media you can resolve concerns as comments appear through your account. You can also manage what remarks are made, ensuring that you are fairly represented on all levels. Take the time to get to know about the power of social media when it comes to the future of your business. It used to be that all it took was a great business website to garner a good portion of the business you offer. Potential customers are now engaged on various social media platforms throughout the day, using that venue for most of their pertinent information and social engagement. Smart business owners, who want to stay on top of the digital market, make their business social media presence a top priority. Discover how to get into the social media game today.

]]> How To Get Leads From Social Media Like The Pros https://social.media.gishmo.com/how-to-get-leads-from-social-media-like-the-pros/ Sun, 10 Mar 2019 09:05:13 +0000 https://social.media.gishmo.com/?p=148

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to generate leads because they’re not sure how to go about it. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company.

Strategy #1: Fill out your profiles completely

A lot of small business owners skip the step of completing a profile, but that’s a mistake. Take the time to fill in your company’s full name, address, and phone number, provide a brief description, and link back to your website. Choose a compelling profile picture and cover photo. The more complete your profile is, the more compelling it will be to potential customers.

Strategy #2: Link your social media posts to landing pages, not your home page

If you’re posting in an effort to get people to buy a particular product, make sure you link directly to it. Prospective leads shouldn’t have to guess what you want them to do. When you send them directly to a page – especially one that will require them to opt in to see the content – you greatly increase the chances that they will convert. Also, make sure that every page has your name and address, and an easy way to contact you.

Strategy #3: Sponsor a contest

This one is a pretty popular strategy that’s been around for a while, but it’s worth including because it is so effective. People who are already following you on social media are highly likely to be interested in anything you are giving away. You can maximize your exposure by offering one entry to people who like the post, and a second entry to those who share it. Your most loyal customers will always be willing to share, and the shared post will get your company in front of a whole new audience, many of whom will also be local.

Strategy #4: Use a Twitter card or pinned Facebook note to attract leads

One downside of using social media is that content turns over very quickly. That means that a call to action that you post can easily get lost in the shuffle – unless you pin it. Facebook allows you to write a note and pin it at the top of your page. Likewise, Twitter allows you to create a Twitter card with relevant information and pin it to the top of your profile. The benefit of pinning is that it leaves your content in a highly visible location for as long as you want, thus increasing visits to your website – and also visits to your business.

Strategy #5: Sponsor a Google Hangout with local customers

One of the trickiest things about getting people to buy from you is overcoming the objections that they hear inside their heads. If you can get an opportunity to talk to them directly, you can address those concerns easily. A Google Hangout is a nice way to accomplish that. Set up a time for the Google Hangout using your Google+ or Google My Business account. Your Hangout can be a round table discussion with potential customers or even a live Q & A with people online. The benefit of live online events like this is that you can interact directly with customers, and also post the Hangout for people who couldn’t make it to watch later.

Strategy #6: Use geographical targeting for your social media ads

Social media advertising is a cost-effective option for local companies. One of the best reasons to invest in paid social media advertising is that you can easily target your ads to the people who are in your geographical area and are interested in your products.

The benefit of this kind of targeting is that it prevents you from having to pay for clicks and leads that are not relevant. Your ad will be seen only by people who are in your area. On Facebook, you also have the option of sponsoring a post and targeting your followers and their followers. The geographical targeting won’t be as tight as it would be with locational targeting, but the chances are good that a high percentage of your followers’ friends are in your area, too.

Strategy #7: Use whisper codes to increase traffic to your store

When you own a brick and mortar store, figuring out who’s responding to your social media marketing efforts can be tricky. One way to help track your ROI is to send out a “whisper code” to your followers. A whisper code is basically a verbal coupon. Instead of sending a bar code that needs to be scanned, you give customers a word or phrase to whisper in return for a freebie.

The benefit of whisper codes is that you can track your social media campaigns to figure out if they’re working. The chances are that any customer who comes to your store in anticipation of getting something free will end up buying more than they otherwise would have.

Strategy #8: Use social media to promote events and appearances

Local people come to local events. If your company is sponsoring a local event, or if you regularly sell at a farmer’s market, use social media to spread the word. You might remind people of the hours, let them know what you’ll be selling, or even invite them to stop by to get a free sample.

A related pro tip is to interact with other local businesses and find ways to cross-promote your products. Using the farmer’s market example again, a local baker might tag-team with a creamery to get people to buy both bread and butter. If each of you promotes your own product as well as the other person’s, you can increase the traffic on the day of the event – and possibly gain some new social media followers, too!

Strategy #9: Use Facebook’s “Call Now” feature to target mobile users

When you advertise on Facebook, you have the choice of targeting mobile users by including a “Call Now” button on your ad. The button enables mobile users to call you directly by touching the button instead of having to look up and dial your number. It’s a great way to encourage contact – and give you the opportunity to pitch a lead directly.

Social media strategies may vary from business to business, but the strategies listed here will help you make the most of the time and effort you put in to your social media campaigns.

]]> How Social Media Impacts Your Search Rankings https://social.media.gishmo.com/how-social-media-impacts-your-search-rankings/ Mon, 04 Feb 2019 09:15:00 +0000 https://social.media.gishmo.com/?p=158

Having good search rankings is just as important is getting a line of customers into your business. If you aren’t familiar with how social media can impact your search rankings, read on.

What Search Engines Are Looking For

First, you have to understand what search engines are looking for, so you can see how social media is affecting search results. For instance, the authority of your tweets, how many +1s your URL receives, how many Facebook Likes and shares your URL gets and how many tweets and retweets your URL obtains.

Each and every time someone in social media mentions your local business, it helps to boost your search rankings. How large your following is as well as and how much engagement your social posts receive also play a role in this. Here’s an example:

Luigi’s Italian Restaurant in New York City got a tweet from a local newspaper about its delicious dishes. That tweet was then favorited 400 times and retweeted 50 times. Both the newspaper’s and Luigi’s Twitter handle get activity for this. Then because Luigi’s had their URL linked to their account on Twitter, their Web site was able to get a higher ranking on search engines.

How this Can Help Local Businesses

Engagement on social media networks can help boost your rankings even for keywords that are otherwise difficult to rank highly for (those that general). However, it works best with those that have low competition. So if the keyword that is getting social media buzz is “Italian food”, you could end up ranking high for that keyword. Local businesses can take advantage of this because it helps them to boost their business’s search ranks for those general, yet necessary keywords.

Whenever you share content, make sure that you include low competition keywords like “Authentic Italian food in New York”, so when it gets social buzz, it can boost your rankings in search engines. The more content you share from your Web site on social media, the better your site will rank, which means more traffic being generated for your Web site.

How to Optimize Your SEO

Before you begin your SEO social media campaign, you should check out how you’re doing thus far. You can check this by going to LocalVox, which is a free tool. Make sure you know which keywords are the top ones you should be ranking for. You can use LocalCast, which is an SEO tool to help you track your ranking and find keywords you can use to optimize your Web site and social media posts.

A Deeper Understanding of Your Social Signals and their Impact

So you know that the more action you get on social media, the better your search ranks become. Now, let’s look into how exactly this works for the different social media networks:

Google+: This is still in its early stages compared to the likes of Twitter and Facebook, but it has been having a great impact on social content. The way it works is, the more +1s you get, the better. You should aim to get +1s for your brand profile, Web site and social media posts. When your brand page gets a lot of +1s, it gives you more authority, which helps to raise the ranks of your future content. Your authority is also determined by how many followers you have and how much your content is being shared. Your social media strategy should have a method for generating more and more +1s over time. It’s important to focus on being in a network of people who have great profiles, because who you know can help establish your voice.
Facebook: There are over 900 million people using Facebook, making it the ideal platform to use for boosting your search rankings. There are studies that show that Facebook actually has more influence over your search rankings than Twitter or Google+ (something to keep in mind). So the more shares and likes your posts receive, the better your rankings will do. The amount of comments you receive also helps — in fact, when you get a lot of likes, shares and comments, it boosts your rankings significantly.
Twitter: With about 500 million users, Twitter posts boost rankings when tweets have authority, versus amount. The factors that can help you with your search rankings include the authority of your followers, mentions and retweets; how many followers, mentions and retweets you have; and the speed and intensity of your tweets and retweets over time.

There are other social media sites you can use, like Pinterest, StumbleUpon, Reddit, FourSquare and Digg. These are the factors that play a role in getting ranked higher using these sites:

Pinterest: How many pins, re-pins and comments you receive, and the growth rate of those pins and re-pins.
FourSquare: How many check-ins and the spread rate of those check-ins.
Reddit, Digg and StumbleUpon: How many upvotes and comments you receive.

Link Building Using Social Media

Link building isn’t a new concept and is just as valuable today as it was 10 years ago. However, it has been made much easier to achieve thanks to social media networks. In the past, people would try link building using black hat tactics, like leaving spammy comments on forums and blogs. Today, you can implement link building into your social media strategy. For instance, you can include links to valuable content from your blog in the social media posts you submit.

Boost Your Rankings on Google by Using Social Media

There are many benefits that local businesses can receive from social media accounts. They are able to become an authority, gain a bigger following, network with influencers and boost incoming traffic using link building and organic search results. Social media has a grand effect on the way we do business today and if you leverage it the right way, you can steadily grow the customer base for your local business.

]]> How To Leverage Twitter For Your Local Businesses https://social.media.gishmo.com/how-to-leverage-twitter-for-your-local-businesses/ Mon, 07 Jan 2019 10:19:30 +0000 https://social.media.gishmo.com/?p=169

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging your Twitter account can boost your local business conversion.

Use the Search-A-Lot Feature on Twitter

This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be location-specific. In the field that says “Near this place”, you can insert your city name, along with the keywords you believe your prospects are searching for. You’ll likely have to try out different keyword variations before you find the perfect ones. Once you have found keywords that dozens are people are tweeting about, you can save it.

Social Media is All About Networking

Of course, you want to focus your time networking with local influencers, rather than with just any ol’ person. You want to get to know other businesses that are being seen and heard by people in your city. One way to find out who these influencers are is to use Tweet Grader’s Top Twitter Cities list. Click on your city and you’ll generate a list of the most active accounts in your town. Don’t worry so much about finding those who are in your target market — it’s all about getting known on Twitter locally.

Knowing Your Competition is Key

You can’t beat your competitors if you don’t know who they are. If you truly want to top your competitors, you have to know their prices, strategies and customers. One way to get these details is to keep track of competition by using Twitter. You’ll see what they’re up to,so you can counter their actions in a timely manner.

Let Your Customers Know You’re on Twitter

A lot of local businesses fail to let their customers know that they’re on Twitter. You can let them know by placing it on your receipts, posting up signs in your business and put it on your Web site and business cards. As word spreads, your customers will follow you, and their friends and family may follow you as well.

Write Content that is Fresh, Not Self-Promoting

A lot of local businesses use Twitter to advertise their articles and blog posts. Even if you are just simply posting tweets, as a general rule of thumb, you should keep to a 70:30 ratio. This means 70 percent of your tweets should be to engage people and the other 30 percent can be promotional. No one wants to be advertised to all of the time, so keep that in mind when developing your social media strategy.

Choose a Memorable Username

The username you choose for your Twitter account should be compelling, not too long and unique. Everything about Twitter is short and sweet, so keep that in mind. With a shorter username, people will be able to share your content without going over the max character limit set by Twitter. Also, you should keep your usernames consistent across all social media networks, so that people can easily find and identify you. Also, in your profile, include a business description and a link to your Web site. The photo you choose should be a professional one, or a business logo.

Tweet with Personality and a Strategy

Jumping into Twitter without a sound marketing strategy will have you jumping through hoops to get attention. All you really have to do is engage with other users by jumping into conversations and tweeting things that people would be interested in sharing or commenting on. Your tweets should be authentic and have personality, so that it feels like a person, rather than a brand.

Another formula you can use, other than the 70/30 rule is to do 1/3 tweets, 1/3 replies or retweets and1/3 self-promotion or links. To learn when the best times are to tweet, you can use Followerwonk to see your followers’ most active times.

Follow Others and They’ll Return the Favor

A great way to get more followers for your Twitter account is to follow others. You can use the advanced search feature to find people you know, as well as individuals in certain fields. You don’t only have to follow influencers — after all, your customers are the ones you want to get attention from, so look for people in your area who are tweeting about your type of services and start to follow them and they just might return the favor.

Monitor Your Account with a Twitter Management App

When your account really starts to become active, you may need some help keeping an eye on things and ensuring that your consistency remains intact. With Twitter management apps, this is made easier. For instance, you can use Tweetdeck or Hootsuite, which allow you to segment your followers into categories like prospects, customers, VIPs and influencers. Then you can have notifications setup for when people tweet certain keywords. If you don’t have time to jump on Twitter throughout the day or every day, you can schedule your tweets in advance as well.

Learn the Language of Twitter

You want to fit in with your followers, so try and learn the syntax and tone of the folks you are engaging with. Listen to their tweets to get an idea of the type of language they use and if they are big on Internet slang. This will allow you to connect better with them when you post tweets. Understanding what hashtags and how RT (retweet) is used is also important.

Grow Your Local Business with Twitter

When you use Twitter the right way, it can help you to grow your local business gradually. Of course, this alone won’t do the trick, but it should be included in your overall marketing strategy. There are other social media accounts you can work into this method, giving you broader reach and higher chances of gaining loyal followers.

]]> Tips On Marketing Your Business On Instagram https://social.media.gishmo.com/tips-on-marketing-your-business-on-instagram/ Wed, 05 Dec 2018 11:22:04 +0000 https://social.media.gishmo.com/?p=173

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there.

Instagram Statistics for Business

To begin, it may help to understand how big the potential rewards are for using Instagram as part of your marketing mix.

As of the end of 2016/early 2017, Instagram has over 600,000 actively monthly users. 400,000 of those visit the site daily.
As of 2016, 48.8% of all businesses were using Instagram for marketing purposes, a number that is expected to increase by nearly 50% by the end of 2017.
Brands that use Instagram for marketing post an average of 4.9 times every week.
75% of all Instagram users take action – such as visiting a website, clicking a link, or making a purchase – after viewing Instagram marketing posts.
Posts that include at least one hashtag perform 12.6% better than posts with no hashtags.

There is no question that marketing with Instagram offers a way for businesses to connect with existing and potential customers. The high level of engagement makes Instagram particularly effective for businesses to reach consumers directly.

Getting Started on Instagram

Do you want to get started on Instagram? Here’s a quick checklist to get you going.

Download the Instagram app onto a mobile device. While you can view Instagram on a computer, you need a mobile device to upload content. You can download it from the Apple app store, Google Play, or the Windows App Store.
Tap “Sign Up” to enter your email address, or else use Facebook to sign in.
Choose a profile picture. Make sure to choose a clean and striking image that looks good as a thumbnail.
Complete your bio. You have only 150 characters, so you may want to avail yourself of the vertical formatting option and use bullet points (or emoji) to describe who you are and what you do. Make sure to include the URL of your website since this is the only place you can include a clickable link.

Once you have completed these four simple steps, you’ll be set up and ready to start marketing with Instagram.

Building a Following

The next step is to build a following. Here are a few ideas to help you do that.

Add an Instagram follow button to your website and blog
Share a link to your Instagram feed on Facebook, Twitter, and any other social media sites you use for marketing
Comment on Instagram posts shared by influencers in your industry or even by your fans
Host a contest or promotion and make sharing your post a criterion for entry
Share your Instagram posts on Facebook
Comment on posts shared by other local businesses

The main thing you need to do to build a following is to increase your visibility. People might not know that you’re on Instagram. But if you share content regularly, keep it relevant, and comment wherever it’s appropriate, people will find you.

How to Use Hashtags Effectively

Like Twitter, Instagram allows the use of hashtags to help users find relevant content. Hashtag use is really an art form and it’s important for businesses who market on Instagram to use hashtags wisely. Here are some pointers that can help you.

Join in on community events such as #ThrowbackThursday or #ManicMonday to make yourself part of the Instagram community. An example of a business throwback might be an early prototype of one of your signature products or a shot of your grand opening.
Create a brand hashtag to use on all of your posts. Some companies simply use the name of their brand as a hashtag, but don’t be afraid to get creative with it. One example comes from candy company Kit Kat, who uses the #HaveABreak hashtag on all of their posts.
You can highlight photos and content that’s especially important to you by tagging it with #PicOfTheDay or #PhotoOfTheDay hashtags.

It’s also a good idea to create campaign-specific hashtags for special promotions and contests. For example, if you wanted to sponsor a contest that asked your followers to take photos of themselves using your products, you might create a special hashtag to allow you to track entries – and to allow your fans to view all the entries easily.

One final note: you may want to check out trending hashtags and use them, but be cautious. It’s easy to come off as callous if you attempt to use certain hashtags as a way of promoting your products. For example, you can certainly post a patriotic photo with the #NeverForget hashtag on September 11^th, but it would be a mistake to try to make such a post about your product.

Instagram Stories for Marketing

In late summer of 2016, Instagram added a new feature that’s ideal for marketing: Instagram Stories. It’s similar to a feature on Snapchat that allows users to add content (in this case, images or videos) that last for only 24 hours. The content doesn’t appear on your regular Instagram feed, but creating a story can be an effective way to connect with your followers.

At present, stories appear to get priority, allowing companies a way to “beat” Instagram’s algorithms and connect with a significant percentage of their followers.
Stories can be used to show the development of a product, give your followers a peek behind the scenes of your business, or provide coverage of a live event.
Stories don’t allow regular commenting, but you can encourage the people who view your story to send you a direct message to ask a question or encourage them to visit the link in your bio.
You can pick a single image from your story and post it on your regular feed to attract traffic to your story.

Instagram stories provide a fun and unique way to engage followers and drive traffic to your website. Many businesses have yet to adopt Instagram Story as part of their marketing strategy, but you can be an early adopter and reap the benefits right now.

Conclusion

Instagram might have started as a fun mobile app, but it has turned into an extremely valuable and powerful marketing tool for companies that know how to use it. If you create a compelling profile, use hashtags appropriately, and take advantage of new options like Instagram Stories, you can use Instagram to build brand awareness and attract new customers.

]]> Facebook’s New Ad Tool: Lead Ads For Local Businesses https://social.media.gishmo.com/facebooks-new-ad-tool-lead-ads-for-local-businesses/ Mon, 05 Nov 2018 09:23:51 +0000 https://social.media.gishmo.com/?p=176

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable.

Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise.
What is Lead Ads for Local Businesses?

Traditional Facebook ads offer users the chance to click and be redirected to a business’s Facebook page or website. Lead Ads is a little different, because it allows customers to click the ad and then request additional information from the business in question. For example, they might request:

A price estimate or quote
A product demo
A free menu item
A newsletter
General information

You might think of Lead Ads as being a bit like a portable landing page. You can use these ads to collect prequalified leads and get them into your sales funnel.

THE BENEFITS OF USING LEAD ADS

Internet statistics for 2016 show that more users access the internet using mobile devices than computers. However, reading information about a company on a mobile device can be challenging, even if they’re on the mobile version of Facebook.

Lead Ads offers users an easy way to request additional information about your company wherever they are. The ads are mobile-friendly and easy to use. When a user clicks a Lead Ad, they will see a form with pre-filled information from their Facebook profile. That means they don’t have to struggle to fill in the form using their phone because Facebook does it for them. By streamlining the process, Facebook has eliminated one of the biggest roadblocks to gathering leads online. It also reduces the likelihood of you getting inaccurate information due to the customer making a mistake.

IT’S QUICK AND EASY TO USE.

The ease of completing the contact form is a plus for users, but Lead Ads offers benefits for business owners, too:

You can customize the form so it gathers only the information that is relevant to you. For example, you might want to gather just a name and email address, or include additional information such as a mobile number.
You run a smaller risk of bouncing (or losing) customers due to a complicated lead form. As a rule, customer sign-ups decrease when additional fields are added to opt-in forms. Usually that means you can gather only an email address, but Facebook’s automatic forms make it easy to ask for additional information without worrying that users will refuse to complete the form.
You have access to the same psychographics and targeting tools you can use for all Facebook advertising. That means you can target ads based on age, gender, marital status, and geographical location, as well as using things like hobbies and interests.
Lead Ads offer a quick way for you to grow your email list, but that’s not their only use. You can also use them to gather applications, registrations, or pre-orders. Their flexibility means you can use them in a variety of ways.
You can create Custom Audiences and Lookalike Audiences to hone in on the people who are most likely to be in the market for your product or service.
In addition to targeting specific demographics, you can use the information you gather to remarket to existing customers as well as reaching out to prospects.

Lead Ads offers many of the same advantages of regular Facebook advertising. You can set a daily budget and monitor your ad’s performance using Facebook Insights.

WAYS TO USE FACEBOOK LEAD ADS

While the most obvious way to use Facebook Lead Ads may be to grow your email list, there are many other things you can do with this exciting new advertising option. For example, you could: 1.

Get people to sign up for your newsletter or for information about your product or service.
Send out deals and coupons for your local or online business.
Announce new promotions and sales.
Gather interest forms or applications for things like financial services, education, or other
professional services.

The versatility of Facebook Lead Ads means that you can adapt the form and targeting to almost any purpose you can imagine. The information you gather can then be used to nurture leads with follow-up emails and social media posts, retarget existing customers, or even to gather valuable demographic information about potential customers.

HOW TO USE FACEBOOK LEAD ADS

The basic requirements for using Facebook Lead Ads for your business are the same as using any kind of Facebook advertising. You must have an active Facebook page for your business, and you can set up the ad from your home page. Be prepared with information about whom you will target with the ad and how much you want to spend. You should also think about what information you need to get from potential customers so you can request it when you customize your information form.

One thing that sets Facebook Lead Ads apart from other social media advertising is that you will be required to include a link to your company’s privacy policy. Doing so offers customers the reassurance that the information they submit will go only to you. Facebook prohibits advertisers from selling lead information to other businesses, and you should make sure to read their terms and conditions before you get started.

All in all, Facebook Lead Ads provide a quick and easy way for you to gather customer leads and use the information you collect to grow your business. These ads benefit consumers and businesses equally by making the process of gathering leads easier from both ends. Consumers have the convenience of one-click sign-ups, and businesses can gather accurate information that they can then use in a number of ways.

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